Welcome to a new era - join us on an exciting journey ahead
Rezidor marked 2012 as a year of transformation and - following Kurt Ritter's retirement after 30+ years at the helm - the beginning of a new chapter in our history. I would like to welcome you all to this new era and tell you how very proud I am to succeed Kurt as Rezidor's President & CEO.
We want to further build on our legacy and make Rezidor a leading hotel company - not only in terms of growth, but also in terms of delivering sustainable profits. Our management team is very much focused on the opportunities ahead and we are looking forward to achieving our ambitious objectives.
Since my appointment as Rezidor's President and CEO in January 2013, I have repeatedly been asked two questions: What will change under your leadership? And what is your vision for the company?
When it comes to the first question, my policy is 'evolution, not revolution.' I am an hotelier at heart and my focus is on our guests, our hotels and our owners. As an hotelier, I understand the importance of all three to our business.
Some things won't change. We remain fully committed to our values: honesty; integrity; innovation; and responsibility. Rezidor's commitment to these values was again recognised in 2013 when the Ethisphere Institute named us as one of the World's Most Ethical Companies for the fourth year in a row.
Based on that great foundation, we will make certain adjustments. Most importantly, we will focus on increasing our profitability. Our goal is to lift our EBITDA margin to 12% by the end of 2015 through revenue generation, targeting profit improvement opportunities, decentralising the organisation, and our strategic partnership with Carlson.
At the end of 2012, we achieved our first target as Rezidor's EBITDA margin reached 5.5%. We are on our way but there is more work to be done.
Our Mission & Vision
The second question I am asked is all about the future of Rezidor and my vision for our company. Since the beginning of 2013, I have spent a lot of time discussing this issue with my fellow Rezidorians. After all, our business is not a one-man-show, it's a people business. Its success is the result of true teamwork.
The results of these discussions are encapsulated in our mission, vision and long-term strategy for Rezidor.
Our Mission is simple and based on our legacy: We provide unique Yes I Can! service.
Our Vision is ambitious! We want to be recognised as:
- THE MOST PASSIONATE TEAM OF HOTELIERS
- THE MOST INNOVATIVE AND RESPONSIBLE ORGANISATION
- THE MOST DYNAMIC HOTEL COMPANY IN EMEA
- THE PREFERRED HOTEL COMPANY TO INVEST IN AND TO DO BUSINESS WITH
You can read more about our Mission and Vision here.
And Our Strategy is 4-fold perfectly reflecting our Mission and Vision. Rezidor's 4D Strategy provides a simple framework, but invites us to go beyond the obvious while focusing our attention on the core components of our business:
- Develop Our Talent
- Delight Our Guests
- Drive the Business
- Deliver Results
You can read more about our 4D Strategy here.
Our Mission, Vision and 4D Strategy are all about taking Rezidor to the next level of success and profitability, and generating positive returns on investments for all key stakeholders. My management team and I are very confident that Rezidor is headed for a great future together – we work in a great industry, we have solid foundations on which to grow, we have a clear plan and we have the best people. The future is vivid 4Rezidor, and the Strategy is 4D.
I send a warm, personal thank you for your support, your loyalty and your interest. And I hope you will explore and enjoy our website, discovering all the heartfelt hospitality and exceptional opportunities on offer in the ever expanding world of Rezidor.
Wolfgang M. Neumann
President & CEO