World-class hotel brands for a world-class experience
The Rezidor Hotel Group offers world-class hospitality through world-class hotel brands designed to best meet the needs of every type of guest:
- Business travellers who seek ultimate functionality and service to make their business more effective and successful
- Vacationing families who simply want a good hotel experience at affordable rates in a fresh and clean hotel
- Sophisticated, contemporary travellers seeking the ultimate in high-end luxury at a world-class hotel and spa.
Every Rezidor guest is guaranteed a consistent standard of service at every hotel or resort in all our areas of operation from Europe and the Middle East to Africa.
And each distinctive Rezidor brand is carefully positioned, both in the Company's broad portfolio and in its own global competitive set - to create the right market dynamic. The opening of every new hotel helps carry the torch of individual brand identity another step further.
Every Rezidor brand is meticulously and strictly defined: our brand manuals and other detailed identity collateral ensure strict brand control, guard against brand confusion and ensure a consistent guest experience. Our regular quality assurance inspections follow up on individual hotel compliance. And our audits include hotel visits to monitor quality and performance, according to pre-defined service criteria.
Rezidor also has a defined set of core values and graphic guidelines at corporate level for Rezidor and all its brands. Our multi-brand sales, marketing and communication team cross promotes the different brands through various types of effective tools, including:
- Brand portal
- Group Intranet
- Corporate and hotel brand websites
- Corporate presentations
- Annual Reports
- Hotline, The Group Magazine
- Global Radisson Hotel Directory
- Global Park Inn by Radisson Directory
- Radisson Blu Short Breaks Magazine
- Online meeting facilities directory
- Multi-brand brochures for Revenue Generating Activities, Business Development, People Development, Purchasing Services, and other fields
- Trade Fairs, Shows and other industry events
- Annual Business Conferences
- Corporate videos
All Rezidor brands share a positive Yes I Can! service attitude, with a strict focus on safety and security for both guests and employees. This forms the foundation of our Company's strong commitment to the environment, local community and the award-winning Responsible Business programme.